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We have prepared this privacy policy (version 12.07.2024-122832948) in order to inform you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller - and the processors (e.g. providers) - commissioned, process, and will process in the future, and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.
Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly way, links to further information and Graphics for use. We use it to inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if we provide explanations that are as brief, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes
In short: The privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 on EUR-Lex, the gateway to EU law.
We only process your data if at least one of the following conditions applies:
Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us. If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will provide the relevant information in the following sections.
If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
Intervalid GmbH
Benigna Prochaska, MSc
Am Heumarkt 11/1/2 1030 Vienna
Austria
Email: info@intervalid.com
Phone: +43 1 905 10 44
Imprint: https://intervalid.com/impressum/
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing if we have further information on this.
In accordance with Articles 13 and 14 of the GDPR, we hereby inform you of your rights with respect to ensuring that data is processed fairly and transparently:
In short: You have rights - do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data is in breach of data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Datenschutzbehörde, whose website can be found at https://www.dsb.gv.at/ In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:
Manager: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone no: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or other legal permission exists. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR refers to "data protection through technical design and through data protection-friendly default settings" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and that appropriate measures should be taken. Below, we will provide more detail on specific measures, where necessary.
TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for „secure hypertext transfer protocol“) to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can “listen in”.
We have thus introduced an additional layer of security and fulfill data protection through technology design (Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol 
at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to find out more about encryption, we recommend carrying out a Google search for "Hypertext Transfer Protocol Secure wiki", which should list a number of links to further information.
| Communication Summary 👥 Data subjects: Anyone who communicates with us by phone, email or online form 📓 Processed data: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and the statutory provisions ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the associated business transaction. The data will be stored for as long as required by law.
All those who make contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider. In addition, data such as name and telephone number can subsequently be sent by email and stored for the purpose of responding to enquiries. The data is deleted as soon as the business transaction has been completed and in accordance with legal requirements.
If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
The processing of the data is based on the following legal bases:
In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word “data processing agreement” is a bit of a mouthful, we will often only use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.
As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body which processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
To make the terminology easier to understand, here is an overview of the three roles in the GDPR:
Affected party (you as a customer or prospective customer) → Person responsible (we as a company and client) → Processor (Service providers such as web hosters or cloud providers)
As mentioned above, we have concluded a DPA with our partners who act as processors. This states above all that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although the electronic conclusion of the contract is also considered „written“ in this context. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:
The contract also contains all the obligations of the processor. The most important obligations are
You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html view. A sample contract is presented here.
| Cookies summary 👥 Data subjects: Visitors to the website 🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depending on the cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) |
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser, and these files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website recognizes who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other „malware“. Cookies also cannot access information on your PC.
For example, cookie data might look like this:
Name: _ga
Value: GA1.2.1326744211.152122832948-9
Intended use: Differentiation of website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used; this is clarified in the following sections of the privacy notice. First, the different types of HTTP cookies are briefly described below.
There are 4 different types of cookies:
Essential cookies
These cookies are necessary to ensure the basic functioning of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing other pages and later goes to the checkout. These cookies do not delete the contents of the shopping cart, even if the user closes their browser window.
Functionality cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeting cookies
These cookies ensure a better user experience, saving, for example, locations entered, font sizes or form data.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. And of course, this decision is also stored in a cookie.
If you would like to know more about cookies and do not shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265,the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
How long a cookie is kept depends on what kind it is, as specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find these options in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term "Delete Cookies Chrome" or "Deactivate Cookies Chrome" in the case of a Chrome browser.
The so-called „cookie guidelines“ have been in place since 2009. This stipulates that the storage of cookies is a Consent (Article 6(1)(a) GDPR) from you. However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.
For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.
| Web hosting summary 👥 Data subjects: Visitors to the website 🤝 Purpose: professional hosting of the website and securing its operation 📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests) |
When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.
If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
The purposes of data processing are:
Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as
As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6(1)(f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
| Website builder systems Privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details on this below in this privacy policy and in the providers' privacy policies. 📅 Storage duration: depends on the provider ⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent) |
We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.
The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable time on our website.
Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from the website visitor. As a rule, however, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually involves contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.
This notice contains information about how long data is kept, in connection with the website construction kit system used, provided we have further details on this, or you can follow the link to the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no influence.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction kit system used at any time. You can find contact details either in our privacy notice or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
We have a legitimate interest in using a website builder system to optimize our online service and to present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the modular system if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6(1)(a) GDPR.
With this privacy notice, we have provided you with the most important general information about data processing. If you would like more detailed information, you can find this - if available - in the following section or in the privacy policy of the provider.
| WordPress.com Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details below in this privacy policy. 📅 Storage duration: It mainly depends on the type of data stored and the specific settings. ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.
In 2003, the company saw the light of day and developed into one of the best-known content management systems (CMS) in the world in a relatively short space of time. A CMS is software that helps us to design our website and present content in an attractive and organized way. The content can be text, audio and video.
By using WordPress, your personal data may also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact details may also be processed.
We have many strengths, but real programming is not one of our core competencies.
Nevertheless, we want to have a powerful and attractive website that we can also manage and maintain ourselves. With a modular website system or a content management system like WordPress, we can do just that. With WordPress, we don't have to be programming aces to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without prior technical knowledge. If technical problems occur or we have special requests for our website, there are always our specialists who feel at home in HTML, PHP, CSS and co.
Thanks to the ease of use and comprehensive functions of WordPress, we can design our website according to our wishes and offer you a good user experience.
Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider and date of the page visit.
Personal data is also collected. These are primarily contact data (e-mail address or telephone number, if you provide these), IP address or your geographical location.
WordPress can also use cookies to collect data. This often includes data about your behavior on our website. For example, it can record which subpages you particularly like to view, how long you spend on individual pages, when you leave a page again (bounce rate) or which default settings (e.g. language selection) you have made. Based on this data, WordPress can also better adapt its own marketing measures to your interests and user behavior. The next time you visit our website, you will therefore be shown our website as you have previously set it.
WordPress may also use technologies such as pixel tags (web beacons), for example to clearly identify you as a user and possibly offer interest-based advertising.
How long the data is stored depends on various factors. So it mainly depends on the type of data stored and the specific settings of the website. In principle, WordPress deletes the data when it is no longer needed for its own purposes. There are of course exceptions, especially if legal obligations require the data to be stored for longer. Web server logs containing your IP address and technical data are deleted by WordPress or Automattic after 30 days. Automattic uses the data for this period to analyze the traffic on its own websites (e.g. all WordPress pages) and to resolve potential problems. Deleted content on WordPress websites is also kept in the recycle bin for 30 days to enable recovery, after which it may remain in backups and caches until it is deleted. The data is stored on Automattic's American servers.
You have the right and opportunity to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a state supervisory authority at any time.
In your browser, you also have the option of individually managing, deleting or deactivating cookies. Please note, however, that deactivated or deleted cookies may have a negative impact on the functions of our WordPress site. Depending on which browser you use, the management of cookies works slightly differently. In the „Cookies“ section, you will find the relevant links to the instructions for the most popular browsers.
If you have consented to the use of WordPress, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when WordPress collects data.
We also have a legitimate interest in using WordPress to optimize our online service and present it to you in an attractive manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use WordPress if you have given your consent.
WordPress or Automattic processes your data in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
In addition, Automattic uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more details on the privacy policy and which data is processed by WordPress and in what way at https://automattic.com/privacy/.
We have concluded a data processing agreement (DPA) with WordPress.com in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section „Data processing agreement (DPA)“.
This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the data processing agreement (DPA) at https://wordpress.com/support/data-processing-agreements/.
| Web Analytics privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the web analytics tool used. 📅 Storage duration: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.
Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, while other cookies can store data for several years.
This notice contains information about how long data is kept, provided we have these details. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on specific web analytics tools, if available, can be found in the following sections.
| Matomo Cloud privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. 📅 Storage period: until the data is no longer required for the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
We use the web analysis software Matomo Cloud on our website. The service provider is the New Zealand company InnoCraft Ltd, 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.
Matomo is a web analysis platform that takes data protection very seriously and yet provides us, as the website operator, with precise statistics about your behavior on our website. We have access to a Matomo dashboard and can use various functions for web analysis. Matomo also offers various options for anonymizing the IP addresses of our website visitors and deactivating cookies.
Many of the usual analysis tools collect vast amounts of personal data and can also pass this on to third-party providers. This means that it is very difficult to maintain control over your data. Data protection is very important to us, which is why we have opted for Matomo and thus for a much more data protection-friendly alternative. However, we do not want to do without web analysis altogether. After all, we can use statistics on website behavior to optimize our service and adapt it to your individual needs.
In addition to personal data such as your IP address or personal details (e.g. name, address, date of birth), which you actively transmit to us, information about your visitor behavior is also stored. This is usually not personal data, but information such as the number of visitors to the website, page views, length of stay or search terms used. In addition, technical data such as browser type, the operating system you are using and your screen resolution may also be stored. Matomo can also collect information about which website you came to us from. The data collected will never be passed on or sold to third parties.
Matomo offers a hosted version, „Matomo Cloud“, in which the data is stored on Matomo's own servers. All data is stored in Europe, although the main company headquarters are in New Zealand.
In principle, Matomo Cloud stores the data for as long as required for business purposes. Unfortunately, we cannot specify exact retention periods at this point because these depend very much on the individual configurations.
You have the right and opportunity to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a state supervisory authority at any time.
In your browser, you also have the option of individually managing, deleting or deactivating cookies. However, please note that deactivating or deleting cookies may have a negative impact on the functions of our website. Depending on which browser you use, the management of cookies works slightly differently. In the „Cookies“ section, you will find the relevant links to the instructions for the most popular browsers. If you would like to request a data deletion, you can also contact us.
The use of Matomo Cloud requires your consent, which we have obtained using our consent management tool (pop-up). According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Matomo Cloud, we can identify optimization potential for our website and improve its efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Matomo Cloud if you have given your consent.
You can find out more about the data processed through the use of Matomo Cloud in the Privacy Policy on https://matomo.org/matomo-cloud-privacy-policy/. Questions about data protection can be sent by e-mail to privacy@matomo.org direct.
| Email marketing summary 👥 Affected parties: Newsletter subscribers 🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the respective email marketing tool used. 📅 Storage period: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by email to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually by newsletter), you normally just need to register with your e-mail address. To do this, you fill out an online form and send it off. However, we may also ask you to provide your title and name so that we can write to you personally.
Basically, the registration for newsletters works with the help of the so-called „double opt-in procedure“. After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool used by us logs each individual registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.
We naturally want to stay in contact with you and always present you with the most important news about our company. To do this, we use email marketing - often simply referred to as “newsletters” - as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term „newsletter“ in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That is why we make every effort to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions. If we commission a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to achieve our business goals.
If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you consent to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but if you do not provide it, you will not be able to use the service. In addition, information about your device or your preferred content on our website may also be stored. You can find out more about the storage of data when you visit a website in the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.
If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.
If you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.
You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.
Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.
Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.
| CleverReach privacy policy summary 👥 Affected parties: Newsletter subscribers 🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. 📅 Storage period: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
We use the CleverReach email marketing tool on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany.
The company was founded in 2007 and now serves over 320,000 customers worldwide. In addition to traditional newsletter distribution, CleverReach also offers us other integrations and plugins for CRM, CMS and store systems.
The tool is designed in such a way that we can create attractive newsletters very easily and quickly without having to have any special web design skills. With CleverReach, we can develop target group-oriented newsletter campaigns and inform you about news in our company. We also get to know your needs and interests better. For example, if we send out a newsletter that you don't pay much attention to, we will be able to better adapt our offer to your needs in future.
If you register for our newsletter, personal data such as your email address, name, date of birth and place of residence will also be requested and processed during the registration process. In addition to the time and date of registration, your IP address is also recorded and stored on CleverReach servers. Web analysis data on your usage behavior with the newsletter (e.g. whether you click on a link) may also be processed.
Data security is a top priority at CleverReach. That is why all systems are regularly maintained and updated if necessary. In this way, CleverReach can guarantee high stability, performance and maximum security.
In principle, the data collected is stored in German data centers. Data that we collect through your newsletter registration and send to CleverReach will be deleted by us and CleverReach as soon as you unsubscribe from our newsletter or we arrange for the deletion of the recipient data.
However, as a data processor, CleverReach is obliged under the GDPR to make regular backups. Individual data records cannot be specifically deleted from these backups, which can normally no longer be viewed. CleverReach deletes these backups after 30 days.
You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately. After unsubscribing, the personal data will be deleted from our server and from the CleverReach servers. You have a right to free information about your stored data and, if necessary, a right to deletion, blocking or correction.
The sending of our newsletter by CleverReach is based on your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. If consent is not required, the newsletter will be sent on the basis of our legitimate interest in direct marketing (Article 6(1)(f)), insofar as this is permitted by law. We record your registration process so that we can always prove that it complies with our laws.
You can find out more about the data processed through the use of CleverReach in the privacy policy on https://www.cleverreach.com/de-de/datenschutz/.
We have concluded a data processing agreement (DPA) with CleverReach in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, in particular, what must be included in a DPA in our general section „Data processing agreement (DPA)“.
This contract is required by law because CleverReach processes personal data on our behalf. It clarifies that CleverReach may only process data that it receives from us in accordance with our instructions and must comply with the GDPR.
| Social media privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this in the respective social media tool used. 📅 Storage duration: depending on the social media platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
In addition to our website, we are active on various social media platforms. This may involve processing user data so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.
For years, social media platforms have been the place where people communicate and get in touch online. Our social media presence allows us to bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data, and so-called user profiles can be created. This also enables the platforms to present you with customized advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behavior.
As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. In particular, if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.
This notice contains information about how long data is kept, provided we have these details. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest if you have given your consent. (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Information on specific social media platforms - if available - can be found in the following sections.
| Online marketing privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the respective online marketing tool used. 📅 Storage duration: depending on the online marketing tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) |
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also use data to constantly provide suggestions for improvement. This allows us to focus our campaigns more precisely on our target group. The purpose of these online marketing tools is ultimately to optimize our offering.
To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we may also store and process this.
Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymized form as part of the advertising and online marketing procedures. We are therefore unable to identify you as a person, and only have the pseudonymized information stored in the user profiles.
The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data may then also be stored on the servers of the advertising tools providers.
In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.
With all the advertising tools we use that store your data on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only shows how well the advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing remains unaffected until the revocation.
As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on specific online marketing tools - if available - can be found in the following sections.
We use HubSpot, a digital marketing tool, on our website. The service provider is the American company HubSpot, Inc, 25 First Street, 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.
HubSpot also processes your data in the USA, among other places. HubSpot is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
In addition, HubSpot uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.
You can find out more about the data processed through the use of HubSpot in its privacy policy at https://legal.hubspot.com/de/privacy-policy .
We have concluded a data processing agreement (DPA) with HubSpot in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section „Data processing agreement (DPA)“.
This contract is required by law because HubSpot processes personal data on our behalf. It clarifies that HubSpot may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the data processing agreement (DPA) at https://legal.hubspot.com/dpa.
| Cookie Consent Management Platform Summary 👥 Affected parties: Website visitors 🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used. 📅 Storage duration: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) |
We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server and CMP.
Our goal is to offer you the best possible transparency in the area of data protection, and we are also legally obliged to do so. We want to inform you as much as possible about all tools and all cookies that can store and process your data. You also have the right to decide for yourself which cookies you accept and which you do not. To give you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
This notice contains information about how long data is kept, provided we have these details. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. In the respective privacy policies of the individual providers, you can find precise information about the duration of data processing.
You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data through cookies by managing or deactivating cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
If you consent to cookies, your personal data will be processed and stored via these cookies. If we use your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a legitimate interest (Article 6(1)(f) GDPR).
We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs - Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany.
You can find out more about the data processed through the use of BorlabsCookie in the Privacy Policy on https://de.borlabs.io/datenschutz/.
| Security & Anti-Spam Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version You can find more details on this below and in the individual data protection texts. 📅 Storage period: Most of the data is stored until it is no longer required for the provision of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request yourself. Such emails are also known as data junk and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could introduce viruses into our system. We also use general firewall and security systems to protect our computers from unwanted network attacks.
We attach great importance to security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And that is why a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. This prevents unauthorized data traffic and protects us from cybercrime.
Exactly what data is collected and stored depends, of course, on the service in question. However, we always endeavor to use only programs that collect data very sparingly or only store data that is necessary for the fulfillment of the service offered. In principle, the service may store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data may also be collected in order to detect possible incoming threats in good time. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the GDPR in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in accordance with the data protection policies and further security measures. The data storage is mostly done via cookies.
This notice contains information about how long data is kept, provided we have these details. For example, security programs store data until you or we revoke the permission or requirement to store the data. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, we unfortunately lack precise information from the providers about the length of time it is stored for.
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies may also be used with such security services, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the providers of the respective tools.
We use the security services mainly on the basis of our legitimate interests (Art. 6(1)(f) GDPR) in having a robust security system that can withstand cyberattacks.
Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
| Webdesign Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Improvement of the user experience 📓 Processed data: Which data is processed depends heavily on the services used. This usually involves the IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details on this in the respective web design tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The aim of web design is to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that website visitors have on a website. Usability is a sub-item of user experience. This is about the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use third-party web design tools. In this privacy policy, the category „web design“ therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and make use of our services if you feel completely at ease.
When you visit our website, web design elements may be integrated into our pages that can also process data. Exactly which data is involved naturally depends heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the respective privacy policies of the tools used. In most cases, this will tell you what data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.
How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as one minute or as long as a few years. Please find out more about this. We recommend that you read our general text section on cookies as well as the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only stored for as long as is necessary to provide the service. Data can also be stored for longer if required by law.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.
If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. We would like to emphasize this again here in any case.
Information on special web design tools - if available - can be found in the following sections.
We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and therefore no data transfer or storage.
Google Fonts used to also be called Google Web Fonts. This is an interactive directory with over 800 fonts that can be Google free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.
We always endeavor to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also quote the GDPR texts here and add our own explanations if necessary.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„Processor“ a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„Consent“ any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
Explanation: As a rule, websites obtain this consent via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not give your consent, your personal data may not be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„personal data“ any information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as
According to the European Court of Justice (ECJ), your IP address for the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the owner of the connection. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called „special categories“ of personal data that is also particularly worthy of protection. These include
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„Profiling“ any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements;
Explanation: Profiling involves collecting various pieces of information about a person in order to find out more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„Responsible person“ the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. An “order processing contract (AVV)” must be signed for this.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
„Processing“ any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.
Congratulations! If you are reading this, you have really „fought“ your way through our entire privacy policy, or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, privacy policies sound very technical and legal. However, as most of you are not web developers or lawyers, we wanted to take a different approach in terms of language and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a pleasant time and hope to welcome you back to our website soon.
All texts are protected by copyright.
Source: Created with the Data protection generator Austria from AdSimple
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